Marketing your new pharmacy!
We hear it a lot, I have no marketing background or experience where do I even begin. Below we have outlined 5 areas to consider when trying to get the word out about your new business or location. We would like to note however this process can be more effective and simplified by hiring a marketing firm. There are a lot of them out there and tend to be fairly inexpensive. We use one for our pharmacies and partner with one in our consulting business.
1. Public Relations - This is the art of using news media contacts to gain publicity for your venture. Often if you reach out to local TV, newspaper, bloggers, etc you can get them to cover your grand opening or any other event. As stated above using a PR or marketing firm will increase the performance of these efforts.
We hear it a lot, I have no marketing background or experience where do I even begin. Below we have outlined 5 areas to consider when trying to get the word out about your new business or location. We would like to note however this process can be more effective and simplified by hiring a marketing firm. There are a lot of them out there and tend to be fairly inexpensive. We use one for our pharmacies and partner with one in our consulting business.
1. Public Relations - This is the art of using news media contacts to gain publicity for your venture. Often if you reach out to local TV, newspaper, bloggers, etc you can get them to cover your grand opening or any other event. As stated above using a PR or marketing firm will increase the performance of these efforts.